“Competing without competitive intelligence is like taking part in a race without looking at the other runners”
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How is a race prepared?
1. There is a job to be done, preparatory training. The runner and the company prepare themselves.
2. The street where the race will take place is chosen, based on our characteristics. Market.
3. Before starting, the route (Map) is visualised and the way it has to be run is planned.
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